What’s New At The Drugstore: Wet n Wild Photo Focus Collection.



Another day, another foundation review. I’ve been hauling a lot of drugstore foundations and just drugstore products in general lately because they seem to be on the come up. We’ve been getting some really great options that are oftentimes better than high end brands. Now with some of that comes higher prices, Nyx in particular price points just keep climbing and I don’t really see the products getting significantly better, just prettier packaged.

I’ve always been leery of buying drugstore products, because for as pretty as the looked sometimes, they almost always turned out to be epically disappointing. Colour selection for foundations seemed to lack for darker skin tones and undertones. They came in red and redder. So before I went ahead and got the Wet n Wild collection, I searched for swatches but really couldn’t find any other than on YouTube, and lemme put it out there right now that I don’t trust most YouTube “beauty gurus”, bright ass lights can make anything look perfect. I finally came across the last three shades in the line swatched on Danielle of Style & Beauty Doctor, but I keep forgetting that Danielle is much darker than I am, so of course when I placed my order on the Wet n Wild website, I chose the wrong colour.

From the line I picked up the Foundation, Pressed Powder and two concealers for under eye and spot correcting. I also got the setting spray, but I won’t really get into a review of that. The two highlighters that I chose were Medium Deep Tan and Dark Cocoa. They come packaged very much like high end concealers, reminiscent of the Nars ones. From the website;

Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed. Gorgeous skin will be your only look.

I’m going to vote no on the whole luminous thing, but the high coverage is true story.





They apply very creamy and are thick, I mean they cover absolutely everything. With most concealers under the eye I usually wind up going over it at least once because all of the darkness isn’t covered. The struggle with this was not applying too much. For as thick and pigmented as they are they still blend out easily and they stay put all day. Of course you know I got the wrong colours right? Medium Deep Tan is too light and Dark Cocoa is too dark, but since those are the last two colours in the range I didn’t have much of a choice.



As it turns out, it was a good thing that  got both of those shades because they are very noticeably neutral on me. However, Medium Deep Tan leans a wee bit yellow, so mixing both of them created my perfect shade, I can also mix a bit of a colour corrector into either one for a better shade as well. For under eye concealing anyway, I can’t use either for spot correcting, but since these are the best that I have at the moment, I don’t care. They don’t crease and I don’t even need to set it with powder, which is good since most times I forget anyway.

I also got the Photo Focus Pressed powder in the colour Cocoa, I’d wanted Dark Cafe but that shade seems to be perpetually out of stock so I got the next darker shade. It has some coverage, not high at all but it can be used on it’s own for just a pulled together look. From the website;

Your smartphone just met its makeup match. Pack this genius pressed powder in your bag for endlessly amazing photos every time. Light-diffusing pigments give your skin a veil of silky natural looking perfection in photos and IRL. Wear it alone, on bare skin or over Photo Focus foundation for a flawless finish.

  • Sets makeup with an unbelievably soft, satin finish
  • Reduces shine throughout the day
  • Each shade covers a range of skin tonesWhen I got the powder, it looked at lot lighter in person than I had expected, but true to claims, it was still suitable for me, albeit a bit dark, but the slight golden undertones make it look not so dark. The packaging is nothing special, I round plastic tub, and the powder looks as if it’s baked, but I’m almost certain that it’s not.IMAG6128




    It does set to a very beautiful satin finish, and I have been using it a lot since it’s super easy and somewhat fool proof.

    The last thing that I got that everyone is loosing their collective minds over is the photo Focus Foundation. Let me just put this out there right now, this…is much much better than the Nyx foundations. Head above it. It comes in a big glass bottle, and instead of a pump, the cap has a spatula attached to it. This was probably the only thing about this that I disliked. Well, that and the glass bottle cause I’m clumsy as shite.




    As I mentioned I got the wrong shade. The Shade that I got, Mocha is maybe a shade…and a half too dark for me. But as I’m about to show you, it really didn’t matter. Mocha is supposed to be a dark neutral, in truth it’s a very warm, almost golden peach shade which is why it did not suck.



    This foundation was such a wonderful, wonderful surprise. It melts into the skin like butter, spatula aside, it applies like a dream and when it sets it doesn’t budge. The coverage is also stellar, I didn’t even have to use concealer, good thing cause…see above. Although it was too dark, with the addition of the powder, it looks almost perfect. If you can tell from my chest, it’s still a bit warm for me right now. I contemplated going back and getting Cocoa, but since this works reasonably well now, I’ll keep it because it will look great in the summer as well when I need more warmth in my skin.

    Speaking of summer, I’m almost certain this will perform well then also. As I said once it sets, it’s set There is minimal transfer, but I’m starting to think that I may need a better moisturiser since lately all my foundations have been transferring, even the high end and luxury ones that never do.  It finishes to a natural satin matte, that not only doesn’t look made up and cakey but photographs beautifully. Photos below in indoor and outdoor lighting. If the photos looks familiar, it’s because this is the foundation that I was wearing in the Maybelline review.



    This foundation slayed for eight plus hours. I got so many compliments on it and it performs much like a luxury brand, in fact I find it to be very close in finish, longevity and performance to my Le Metier de Beaute (if not texture/consistency). It’s light and airy despite the very thick, almost sticky consistency out of the bottle, and it wears incredibly comfortably.


    Final Thoughts.

    The drugstore seems to be where it’s at this year, particularly for Wet n Wild. I haven’t been this pleased with any other purchase I’ve made this year as yet high end or otherwise. And even though we’re only three weeks into the new year, I’ve made a lot of purchases already. It’s really great to see drugstore brands innovating, but leading the race. I am super stoked that there is such high quality makeup available for great prices, this entire haul cost me less than $30. Plus if it’s your first time shopping on the Wet n Wild site, you can get $10 off your purchase. This line is definitely Cleo approved!


2 thoughts on “What’s New At The Drugstore: Wet n Wild Photo Focus Collection.

  1. Hi
    Question: I am 22 years old and three shade lighter than you with neutral undertones. Black curly hair and green eyes.
    Will the pressed powder in: cocoa you purchased work to warm my face up, the temples, cheekbones chin and nose?

    Thank so much
    Plus I wish I was as young looking and pretty as you.

    • Aww thank you love! I’m sure you’re just as pretty as you think I am, we often sell ourselves short in that area. The powder is a little bit dark for me as it oxidises a bit, so if you’re that much lighter I would say go up one shade to Dark Cafe if you want to use it like a bronzer to warm your face up, and for a finishing powder you can use Golden Tan.

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