I like the idea of IT Cosmetics. The reality is often something else though for a couple of reasons. If you follow Jackie Aina on YouTube, she details how the foundations are too light for her. The one foundation she had been able to use, left her looking corpsey. I can use the last shade in most of their lines, Rich, pretty well. However I do get the grey cast that she talks about as well. The undertones on their foundation products for deeper complexions are…lacking.